Global Investing.
Reimagined.
We empower investors - people and institutions - with technology, regulatory strength, and access to invest across borders.
Weareafinancialservicesgroupredefiningaccesstotheworld’scapitalmarkets.Ourmissionistobuildamoderninvestmentinfrastructurethatempowersindividuals,businesses,andinstitutionstocreateandgrowwealththroughinnovationandtrust.
Explore Our Capabilities
Global Brokerage
We provide secure, compliant, and seamless access to global capital markets, enabling trading and investing across equities, ETFs, fixed income, and alternative assets in multiple jurisdictions.
Advisory
Through our US SEC-Registered Investment Advisor (RIA), we deliver personalized strategies, model portfolios, and discretionary account management designed to help investors achieve their goals with intelligence and discipline.
Payments
We power cross-border investing with multi-currency funding, FX execution, and seamless cash management solutions, making it simple to move and deploy capital across borders.
Execution
Our institutional-grade infrastructure supports broker-dealers, asset managers, and corporates with execution services, liquidity sourcing, and customized trading solutions across asset classes and markets.
Treasury
We help businesses manage liquidity and optimize returns through corporate investment accounts, policy-aligned portfolios, and tailored treasury solutions designed for global scale.
Infrastructure
GEN powers the next generation of financial platforms with turnkey brokerage infrastructure, regulatory support, and technology integration, enabling partners to launch and scale investing products quickly and compliantly.
What Drives Us
Regulatory-First
We operate with rigorous compliance and governance, building trust through transparency, investor protection, and adherence to global regulatory standards.
Technology-Led
Our advanced infrastructure, AI-driven insights, and seamless user experience simplify investing and empower smarter decisions.
Borderless Access
We break down geographic barriers, connecting investors to global markets, multi-currency opportunities, and cross-border investing, all in one platform.
Investing, Reimagined
Welsly connects everyone to the world’s markets with powerful GEN technology.
